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Sample Red Ribbon Week Activity Schedule

Day 1 – RRW Decoration Day
Day 2 – RRW Theme Day
Day 3 – Rally in Red Day
Day 4 – Make a Pledge Day
Day 5 – RRW Celebration Day

TVC PTA - Red Ribbon Week


Program Ideas for Red Ribbon Week

Red Ribbon Week (RRW) is the nation’s largest drug awareness and prevention campaign, involving 80 million people each year. For over 25 years, PTAs have organized RRW activities to take a stand against illicit drug use in their communities and make a commitment to healthy living. For further information, visit the RED RIBBON CAMPAIGN website, sponsored by the National Family Partnership.
Some ways to celebrate Red Ribbon Week:
  • Hold a "Hugs Not Drugs Day" and invite students to bring in their favorite stuffed animal
  • Create posters with drug prevention messages for classrooms
  • Hold a "Red Ribbon Run For Fun" to reinforce your commitment to healthy living
  • Organize a ‘Band Against Drugs’ Talent Show
  • Invite drug prevention experts for an assembly
  • Decorate trees and fences with red ribbons
  • Hand out red ribbons or armbands to students
  • Invite everyone to wear red for the day
  • Sponsor an essay contest
  • Write personal pledges to be drug-free
  • Plan Family Fun Night with games & activities
  • Cover playground with drug prevention slogans in chalk
  • Ask everyone to wear sneakers for "Don't Let Drugs Sneak Up On You" day
  • Hold a contest for the best drug prevention slogan to use for your RRW Celebration
  • Wear clothes backwards for "Turn Your Back On Drugs" day
  • Sign red ribbons and send them to Washington as a symbol of unity and concern
  • Serve red foods such as red popsicles, watermelon, pizza and tomato juice
  • Collect canned foods for a local food bank for "We Can All Say No To Drugs!"
  • Write poems on Red Ribbon Celebration themes and post them around the school
  • Create a drug prevention mural, offering a prize for the best prevention mural theme
  • Have a Coloring Contest for students to color in a picture with a prevention theme
  • Party at a Family Night "Red Ribbon Sock Hop" with everyone wearing red socks

History of the Red Ribbon Campaign

Enrique (Kiki) Camarena was a Drug Enforcement Administration (DEA) Agent who was tortured and killed in Mexico in 1985. Camarena worked his way through college, served in the Marines and became a police officer. When he decided to join the US Drug Enforcement Administration, his mother tried to talk him out of it. "I'm only one person", he told her, "but I want to make a difference." The DEA sent Camarena to work undercover in Mexico, investigating a major drug cartel believed to include officers in the Mexican army, police and government. On Feb. 7, 1985, the 37-year-old Camarena left his office to meet his wife for lunch. Five men appeared at the agent's side and shoved him in a car. One month later, Camarena's body was found. He had been tortured to death.

In honor of Camarena's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin. Parents, sick of the destruction of alcohol and other drugs, had begun forming coalitions. Some of these new coalitions took Camarena as their model and embraced his belief that one person can make a difference. These coalitions also adopted the symbol of Camarena's memory, the red ribbon.
The National Family Partnership organized the first Nationwide Red Ribbon Campaign. Since that time, the campaign has reached millions of U.S. children and families. The National Family Partnership (NFP) and its network of individuals and organizations continue to deliver his message of hope to millions of people every year, through the National Red Ribbon Campaign.


Red Ribbon Week - http

Plan Your Red Ribbon Celebration

The Red Ribbon Planning Guide has great information about this year's campaign message, ideas for celebrating Red Ribbon in your community, media templates and more (In Adobe PDF format).